NUNCA TE PARES - Phil Knight

Phil Knight, CEO of Nike, tells us for the first time the true story behind the company he founded in 1962, which today has annual revenue of more than $30 billion and whose logo has become a global symbol—the most ubiquitous and recognizable icon in the world.

It all began with $50 and a simple idea: to import affordable, high-quality athletic shoes from Japan. By selling those sneakers out of the trunk of his car, he managed to generate $8,000 in revenue during the first year. Gradually, this small business became a groundbreaking startup that revolutionized the market, created a universal and innovative brand, and evolved into the giant it is today.

In this memoir, Phil Knight recounts the many risks he took, the setbacks he endured, and his early successes, but above all, his relationship with his first collaborators and employees—a group of nonconformists and fighters who eventually came to feel like family. Together, driven by a shared purpose and a deep faith in the spirit of sports, they built a brand that transformed all established norms.