MIDE LO QUE IMPORTA - John Doerr

Legendary investor John Doerr reveals how Objectives and Key Results (OKRs) have enabled Google to achieve explosive growth, and how this method can help any organization thrive.

In the fall of 1999, John Doerr met with the founders of a startup in which he had just invested nearly $12 million—the largest investment of his career. Larry Page and Sergey Brin had extraordinary technology, plenty of entrepreneurial drive, and big ambitions, but they lacked a business plan. For Google to change the world, Page and Brin would have to learn to set priorities by making tough decisions while keeping their team on track. And to do that, they needed pertinent and relevant data to track their progress and measure what mattered.

Doerr revealed to them the proven method for achieving operational effectiveness—Objectives and Key Results (OKRs)—which he discovered in the 1970s as an engineer at Intel under the guidance of Andy Grove. And the rest is history. Using OKRs as the foundation of its management, Google has grown from its initial 40 employees to more than 70,000, with a market capitalization exceeding $700 billion.